Royal Spanish Football Federation (RFEF)

UFA Sports is exclusive agency for the marketing of media rights to the Spanish national football team in Asia, the Middle East and North Africa. The agreement between UFA Sports and the exclusive marketer of the Spanish Football Federation (RFEF) - the agency Santa Monica Sports - comprises all qualifying home matches  for the FIFA World Cup 2014™ as well as all friendly home matches within the qualification cycle. The marketing package includes all transmission rights via TV, Internet and mobile communications.

The Spanish National Football Team, commonly also referred to as “La Roja“ or “La Seleccion“ is currently the undisputed best National Football Team in the world.
Spain’s Golden Era started with the qualification phase for the 2008 UEFA EURO™ when the Spanish team started to establish the now world-famous tiki-taka - a style of football that is based on short passing, dominant ball possession and constant movement. This unique system perfectly matches with the physique and outstanding technique of Spain’s current Golden Generation and has been brought to perfection by key players such as Xavi, Andrés Iniesta, Cesc Fàbgregas and David Villa.

Since 2007, the Spanish team has written an unbelievable story of success by winning the 2008 UEFA EURO™ as well as the 2010 FIFA World Cup™ and the 2012 UEFA EURO™. With most of their star players now reaching their prime, Spain’s upcoming friendly and qualification matches for the 2014 FIFA World Cup™ promise to be more entertaining than ever before.

www.rfef.es