As a subsidiary of Luxembourg-based RTL Group, UFA Sports is an internationally active sports marketing agency with its headquarters based in Hamburg, Germany.

The history of the UFA Sports brand dates back to its original establishment in 1992. Following a series of mergers and acquisitions, which in turn led to a change of ownership and temporary rebranding, UFA Sports was formally re-established in Hamburg in April 2008. With management and operations teams featuring some of the most experienced and well-respected figures in the sports rights industry, UFA Sports is ideally positioned to deliver on its promise of a new and uniquely transparent approach to the business of sports marketing.

UFA Sports defines itself as a new kind of service provider to rights-holders. By developing a wide range of strategic rights holder partnerships, UFA’s core business extends into media rights distribution, sponsorship sales, corporate hospitality sales, testimonial rights and consultancy, all across a wide range of sports, including Football, Handball, Sepaktakraw, Basketball, Boxing and Ice Hockey.